Recommended as part of a balanced collection... giving hair a delicious red-purple look, Plum is a cool and warm colour, with its mix of blues and reds.

Soft, silky hair never goes out of style. That’s why all Directions colours contain a conditioning formula that nourishes hair from first application.

All Directions colours can be mixed with each other to create your own unique shade!

100% Vegan & Cruelty-Free!

Weight: 100ml

Please Note: For vibrant results the colour should be used on bleached or pre lightened hair, or can be used on untreated hair to achieve a subtle tint.

Instructions:
- Always carry out a patch test on your skin first
- Wash your hair and towel dry
- Apply dye to your hair, spreading evenly with a tint brush or comb
- Allow to develop for around 20 - 45 mins
- Rinse out dye until the water starts to run clear

DIRECTIONS

Shop all Directions